The Isle of Dogs mission is twofold:

First, to make dog grooming a pleasant and bonding experience between dog and owner by providing the best tools for proper grooming care.

Second, to maximize every dog's health, beauty, and well-being, both inside and out.

In order to accomplish this mission, we are committed to:

• Helping dog owners understand the importance of proper dog grooming.
• Providing guidance on best grooming practices.
• Offering a peerless grooming system that personalizes each dog's specific needs.

We all love our dogs; yet pet parents often don't know how to take proper grooming care of their dogs. They typically use human shampoos, with the wrong pH balance. They don't bathe their dogs frequently enough, fearing shampoos may dry the coat. Sometimes they may even think the process is too much of a hassle. Yet the reality is that in most other ways people treat their dogs as family members. Dogs play with our kids, they sleep on our beds. We take them to doggy day care, we travel with them, and we love to pamper them.

But somehow, when it comes to grooming, it would seem as if dandruff, itching, and scratching are supposed to be commonplace in dogs. This need not be the case, and Isle Of Dogs is committed to helping you keep your dog as comfortable and beautiful as possible, and reaching his or her full, glorious potential.

Hence our mission. We want to provide dog owners around the world with the products, tools, and customer service to keep their dogs clean, beautiful, and healthy. After all, these beautiful creatures deserve nothing less.