PRIMARY PURPOSE OF JOB
The Manager of Marketing & Communication is responsible for planning, development and implementation of all of the Organization's marketing strategies, communications, and public relations activities, both external and internal. This role ties all marketing activity back to organization goals and keeps the big picture in focus. Key point of contact for all major internal and external relationships (eyes, ears, and mouth of the marketing team as a whole). Oversees major marketing campaigns. Chief translator, navigator, and coach to the team. This position is also a member of the leadership team.
ESSENTIAL FUNCTIONS AND PERFORMANCE AREAS
Leads development of 3-year Marketing & Communications plan and ensures adherence to the goals and brand outlined.
Responsible for the achievement of the goals and objectives of the Marketing & Communications plan. Ensure that evaluation systems are in place related to these goals and objectives and report progress to the Executive Director.
Ensure that the appropriate systems, staffing and procedures are in place to properly and reasonably support marketing and communications.
Ensure all events are successful, on budget and represent HFHS in the correct brand and identity.
Works closely with program staff to design and implement communications strategies and effective messaging for organizational and project specific goals.
Work with the Executive Director and Leadership team to develop an annual budget for marketing & communications, and monitor progress, assure adherence and evaluate performance.
Assist Directors and program staff in ensuring our communications are culturally competent and reach diverse audiences.
Manages some organizational partnerships that support organizational marketing and fundraising goals.
Manages Board Marketing & Communications Committee.
Develop, implement, and evaluate an annual marketing and communications plan that includes social media, print, and digital content, and email marketing.
Ensure that brand identity, messaging and marketing and communications strategy are infused in all organizational efforts (programming, development, network support).
Develop, implement, and evaluate marketing campaigns related to programs, special events, and donor cultivation.
Oversee the development, design, distribution, and maintenance of high-quality print and electronic collateral including, but not limited to annual reports, brochures, presentations, newsletters, and reports.
Lead the strategy and generation of engaging digital content for website, social media, and email channels that leads to measurable action.
Guide the strategy on press outreach, including messaging in press releases, creation of press kits and materials, interview preparation, and responses to media requests.
Develop close partnerships with members of the media.
Assist development staff with fundraising appeals and events.
KNOWLEDGE, SKILLS, AND ABILITIES
Commitment to the Habitat for Humanity concept as a Christian housing ministry, core values, principles, and covenant, as well as willingness to work on a collaborative team.
Excellent leadership, organization skills, and problem-solving skills.
Strategic agility and action oriented with the ability to drive results.
Excellent presentation and communication skills, written and oral, for a variety of audiences.
Highly organized in planning and time management, with the ability to multitask.
Ability to relate to all types of people and levels in and outside of the organization.
Ability to demonstrate a high level of ethics, integrity, diplomacy and initiative and maintain confidentiality with HFHS information.
Demonstrated skills, knowledge and experience in the successful development and execution or marketing campaigns, communications and public relations activities
Strong creative, strategic, analytical, organizational and personal skills with the experience of managing multiple projects at a time.
Strong proficiency with standard IT applications, such as Google Suite, Google Analytics, Photoshop, WordPress, MS Office, Hotjar, Constant Contact, etc.
EDUCATION, TRAINING AND EXPERIENCE REQUIREMENTS
Bachelor's degree in marketing, business management/administration or similar field is required.
Minimum five (5) years of experience in a marketing leadership role.
Proven work experience with traditional marketing strategies and social media platforms required.
PHYSICAL CONTEXT AND WORK ENVIRONMENT
Must be able to see, read documents, and use a computer
Must be able to hear well enough to communicate with team members, partner homebuyers, volunteers, and the general public
Must be able to sit for long periods of time
Must be able to move about the work area, at job sites, and at community events Must be able to type and use equipment and electronic devices
Must be able to occasionally climb, stoop, or kneel to file documents and remove supplies or other items from the storage room.
Please send a resume and cover letter to [emailprotected] NO PHONE CALLS PLEASE!
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Habitat for Humanity,founded in 1976, is a global, Christian-based nonprofit organization that grew out of an intentionally multi-racial community in rural Georgia. Seeking to put God's love into action, Habitat brings together people of all faiths and people of no faith to build homes, communities and hope. Working alongside each other, we help families and individuals build and improve places to call home and achieve the strength, stability and self-reliance they need to build better lives for themselves. Habitatseeks individuals who have a willingness to affirm these principles and values.
At Habitat for Humanity International, we embrace a history rooted in creating equity and take our mission seriously by courageously committing to a culture and workplace where all staff feel safe, welcome, visible, respected, supported and valued. As an equal opportunity employer, we realize that our success depends upon building an inclusive workforce of diverse perspectives and encourage people of varied races (which is inclusive of traits historically associated with race, including, but not limited to, protective hairstyles and hair texture), ethnicities, national origins, tribes, religions, ages, gender identities and expressions, genders, sexual orientations, marital statuses, disabilities, veteran/reserve national guard statuses, socio-economic statuses, thinking and communication styles to work with us.
We also require that all staff take seriously their ethical responsibilities to safeguarding our intended beneficiaries, their communities (especially children), and all those with whom we work. In line with the prevention of sexual exploitation and abuse, all staff must pass a thorough background screening and will be held accountable to upholding our policies around ethical behavior, including safeguarding and whistleblowing.